CSS Design Award - Site of the day
Awwwards - Honorable Mention
Behance - Featured UI
Innovolo is A UK-based team of product development experts obsessed with building their clients’ brands. They provide 2 main services are: ON-DEMAND PRODUCT DEVELOPMENT and END-TO-END PRODUCT DEVELOPMENT and other services. They need a new website to introduce all of those services.
Design a new website that matches the new brand identity, increase conversion rate
Increase brand awareness and conversion rate
This is the agency provide designing product service, so they created wireframe and content by themselves. Our mission is to make the wireframe become a design that is more beautiful, more colorful, and more vivid.
The first version we created had the content as the wireframe the client provided, but with a change more creative on the layout. However, clients commented that it would be difficult for viewers to read the content and interact with the website. During the meeting with the client, he emphasized many times that the layout should go left to right, top to bottom to make it easier for users to read the content. It’s good for us to learn the conversion.
Because client comes from UK, so we thought we would use image of white people. However, to bring the brand to the world, we need to use images of different ethnicities around the world. It was a lesson for us about using images for websites.
Helvetica Neue is a perfect re-working of typeface that comprises a perfect combination of widths and heights. Many changes are made in order to make this typeface worth utilizing. A few changes include better readability and legibility, enlarge spacing, Punctuation, and additional numbers. These additional changes when combine make Helvetica Neue a perfect and worth recommending typeface.
Gray is a neutral color and is the foundation of the color system. Almost everything in UI design — text, form fields, backgrounds, dividers — are usually gray. Blue, Green, Yellow and Red are branding colors. Blue is for Human, Green is for Familiar, Yellow is for Friendly and Red is for Straightforward.
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By Innovolo
