NFT IQ

Live Site

NFT IQ

Role

Visual Design

UI/UX Design

Web Development

Industry

NFT

Date

March 2022

About project

This landing page is designed for NFT IQ which is Web 3 technology and data company that specializes in expanding the value of physical and digital assets using blockchain technologies such as NFT. This page will introduce NFT IQ’s services about platform and full stack solution for brands that want to launch, mint, and market their own NFTs.

Brief

NFT IQ provides one platform for it all: Fiat and Crypto Payments, Multiple Smart Contracts, Affiliates & Royal Splits, Auctions & Secondaries, Chip Technology with NFC and Fractional Ownership. Therefore, they want to build a landing page from scratch to introduce all their services.

Target

Inform, Pre-Sel, and Drive Prospects To Demo

Storage Scholars website on laptop and mobile

First screen of homepage

Following the principle of user-centered design, “Give visitors what they’re looking for,” we implement the following strategy

Redesign process

We used mind-mapping to envision the website’s information architecture, prioritize the hierarchy of pieces, and create a fully functional website. To enhance the overall UX, we must anticipate their needs and present relevant information at each step. As a result, the site structure is influenced bt various user types. It was able to simplify user flows between sites based on this by deleting unneeded pages, combining existing ones, and creating new ones as needed

User research

Understand your client first

Wireframe

Low-fidelity version for website

Create Style guide and components

To make design look consistent

High-fidelity design

Make them to be prettier and more attractively

Build in Webflow

Make design come true

What challenges have our designers overcome?

looking for an illustration for NFT and block chain

See solution

The cube shape is the best suited. We also changed border color, fill color of the box and rotate it to create more different images.

After redesign

Typography

DM Sans

DM Sans is a low-contrast geometric sans serif design, intended for use at smaller text sizes. This font is modern, easy to read, and makes us feel friendly. DM Sans supports a Latin Extended glyph set, enabling typesetting for English and other Western European languages. It was designed by Colophon Foundry (UK), which started from the Latin portion of ITF Poppins, by Jonny Pinhorn.

Colour Pallete

Gray is a neutral color and is the foundation of the color system. Almost everything in UI design — text, form fields, backgrounds, dividers — is usually gray. Clients also want to use a gradient combining pink and purple. This gradient is used for buttons to attract attention.